Various approaches to the study of marketing

All of them are aimed towards motivating the members of the organization into optimizing their performance and thereby resulting in better and more improved performances. The marketing process is regarded as a means by which society meets its own consumption needs. The subject-matter, under this study, is commodity.

The uniqueness of the sub-systems and their effect on the system get focus in the systems approach. Despite the low return, mail surveys remain a cost-effective choice for small businesses.

They usually last for about an hour and are typically recorded. Both these variables have marked influence on decision making.

Approaches to the Study of Marketing (4 Approaches)

Are barriers in the way? But an online survey is a simple, inexpensive way to collect anecdotal evidence and gather customer opinions and preferences.

These include manufacturers, wholesalers, retailers, transport organizations, warehouses and so on. Online surveys usually generate unpredictable response rates and unreliable data, because you have no control over the pool of respondents.

Here, emphasis is given to understand and analyses the functions of institutions, who are discharging their marketing functions.

For example, in retailing, nature and significance of retailing in terms of functions and services performed and rendered by retail institutions like departmental stores, multiple shops, mail order houses etc. Environment always becomes dynamic. Science can remove all the mythologicalfalsehoods within the religions and discern the facts that canbenefit the world.

The societal approach to the study of marketing is relatively recent and was born out of the criticism of the marketing behavior of business obsessed with profit attainment a growth by such critics as Galbraith, Packard and Marcuse.

The study encompasses discussion of the different underlying concepts, decision influencing factors, alternative strategies —their relative importance, strengths and weaknesses, and techniques and methods of problem-solving.

We know you want to realize objectives in your campaign. Photo courtesy of Bigstock: The managerial approach to the study of marketing sees marketing as one of the important task which management has to perform.

There is no scientific approach to religion. Tool to view applets. In this study, emphasis is given to production center, involvement of men in selling and purchasing of the products, means of transportation, problems in sale and advertisement of goods, problems in financing, storing and other related matters.

However, there is a distinct difference I the connotations of this term in both the approaches. Whatever function the marketing performs is called marketing as a whole.

As the very name suggests this approach comprises of the study of various activities or functions performed in the process of marketing of goods and services.

Product or Commodity Approach: Systems thinking recognize the inter-relations and inter-connections among the components of a marketing system in which products, services, and money, equipment and information flow form marketers to consumers.

One has to study the sources of rice, location, people involved in buying and selling, means of transport, problems of selling the product, financing, storage, packing etc.In the institutional approach to the study of marketing, the focus is on the study of the various middlemen and facilitating agencies.

The study includes their position in the distribution canes, the purpose of there intense, the function performed and services rendered by them, their operating methods, the cost involved an the problems faced. How Marketing Has Evolved Through the Ages – Lisa Laporte on The Evolution of Marketing Learning marketing from the best: Lady Gaga – Amy L Sauder on The Gaga Effect Packaging Redesign: Three things your boss wants to know | Axis Packaging on The Importance of Product Design and Packaging in.

The differentiation of actual content of various approaches to marketing has obviously already been dealt with in a large number of contributions, however, it seems that the range of different approaches has been considered primarily in terms of the object of study - consider, for example, the debates on micro and macro marketing2.

Even though this early approaches are narrow in the scope they define for marketing, they are still considered relevant in the study all understanding of marketing today they are different however old views serves as an increase in our knowledge of marketing.

The Five Basic Methods of Market Research

There are four different approaches to the study of marketing. These approaches explain clearly the mechanism and concept of marketing.

These approaches are Commodity Approach, Institutional Approach, Functional Approach and Decision Making Approach. (1) Commodity Approach or Product Approach: This approach refers to the study of a product in detail.

Thus from the foregoing discussion, one could easily understand about various approaches to the study of marketing and the systems approach is considered to be the best approach as it provides a strong base for logical and orderly analysis and planning of marketing activities.

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Various approaches to the study of marketing
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